Four in 10 children are missing out on the opportunity to try a new sport, citing various reasons for their inability to do so. Olympic skateboarder Lola Tambling has joined forces with Weetabix to encourage youngsters to venture outside their comfort zones and engage in physical activities. A recent survey of 1,000 children between the ages of five to 16 highlighted that while school PE lessons are a common source of physical activity, 40% of children are not interested in most sporting activities. Additionally, 9% stated that they only exercise because they feel obligated to.
The study revealed that parents identified the lack of nearby facilities as the primary obstacle preventing their children from participating in desired activities. Furthermore, the overall cost of the sport and their child’s lack of confidence were significant barriers. In response to these challenges, Lola Tambling, in collaboration with Weetabix, organized the ‘Ultimate Bix Bowl’ event at a London skate camp. Through this initiative, they aim to motivate young people to explore new sports and physical activities.
At the BaySixty6 Skatepark in Notting Hill, London, the 17-year-old skateboarding sensation shared her expertise with fans and budding skaters. The event featured a Bix Breakfast Bar where attendees could sample the new Weetabix Crispy Minis Caramelised Biscuit flavour. Lola shared her personal journey, emphasising how skateboarding transformed her life and expressing her desire for other children to discover their passions through trying new activities.
Research indicates that children are primarily encouraged to be active by their families, friends, and teachers. A significant percentage prefer team sports over individual activities. Walking and football were highlighted as popular forms of exercise, along with swimming, playground games, and cycling. Weetabix’s brand spokesperson, Emily Hill, commended Lola’s enthusiasm and highlighted the importance of enhancing youth participation in sports to help them uncover new hobbies and passions.
The event not only aimed to promote physical activity but also to inspire children to overcome fears and uncertainties when trying something new. Lola stressed the significance of taking the first step towards discovering one’s passion, regardless of any initial apprehensions. The partnership between Weetabix and Lola Tambling seeks to empower the next generation to explore diverse activities that may lead to the cultivation of new interests.
Encouraging children to engage in physical activities beyond school curriculum plays a vital role in promoting overall well-being and instilling a sense of self-discovery. The collaboration between a renowned athlete like Lola Tambling and a well-known brand such as Weetabix underscores the commitment to nurturing young talents and fostering a culture of exploration and growth. The ‘Ultimate Bix Bowl’ event serves as a platform for children to embrace new challenges, develop skills, and potentially find a lifelong passion through sports and physical activities.
In conclusion, initiatives like these highlight the importance of creating opportunities for children to experience a wide range of activities, overcome barriers, and unlock their potential in the world of sports and physical fitness. The collaboration between Lola Tambling and Weetabix serves as a testament to the dedication towards inspiring and empowering the youth to lead active and fulfilling lifestyles.