Wales seaside town dubbed one of ‘UK’s worst’ to get £20m makeover

Rhyl, a once-thriving seaside town on the North Wales coastline, has been facing a challenging period recently. The town, which was once a popular destination for tourists, received a scathing review from the Telegraph in 2023, ranking it among the worst seaside resorts in the UK. The publication highlighted the closure of iconic attractions like the Ocean Beach funfair and the struggles to maintain its appeal as a desirable destination. This review painted a bleak picture of Rhyl, referring to it as ‘Blackpool after a neutron bomb’.
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However, the tide is turning for Rhyl as the town gears up for a remarkable transformation. Following an announcement by former Prime Minister Rishi Sunak in 2023, Rhyl has been earmarked to receive a significant portion of a £20 million government fund aimed at rejuvenating ‘left behind’ towns. This investment is part of a larger £1.1 billion initiative to support local councils in boosting public safety, housing, and reviving struggling high streets. Sunak emphasised the importance of focusing on towns that have been overlooked for too long, acknowledging the decline in prosperity and quality of life in these areas.

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In an exclusive interview with the Mirror, Rhyl Council officials expressed optimism about the town’s future, dismissing claims of a crisis and instead highlighting the exciting prospects ahead. Over the past decade, Rhyl has already benefitted from £200 million in investment aimed at enhancing the overall infrastructure and amenities. This substantial funding has been used to upgrade sea defences, create new recreational spaces like the Queen’s Market, and improve public facilities for residents and visitors.

The ambitious regeneration plans for Rhyl include the development of Queen’s Market, a multipurpose food hall and events facility set to open this summer. The market will feature a range of food and retail units, a flexible events space, and an outdoor area for hosting various activities. This project is expected to not only revitalise the town centre but also generate employment opportunities for locals. Additional phases of the redevelopment may include new tourism, residential, and leisure developments to further support economic growth in Rhyl.

The town’s makeover is well underway, with investments being made in various areas, including leisure and entertainment facilities. The introduction of an indoor water park and Ninja assault course has already created new jobs and attracted more visitors to Rhyl. The refurbishment of the Rhyl Pavilion Theatre, complete with a new restaurant offering stunning coastal views, highlights the commitment to enhancing the town’s cultural and entertainment offerings. Moreover, green spaces and nature reserves have been improved to promote the health and well-being of residents and tourists alike.

Private sector involvement in Rhyl’s regeneration efforts has been significant, with new developments like hotels and shopping centres contributing to the town’s economic growth. These investments have led to a boost in tourism, with a notable increase in visitor numbers in recent years. Despite the ongoing work, Rhyl’s facelift is already proving to make a positive impact, as evidenced by the growing interest and investments in the town.

In conclusion, Rhyl’s journey towards revitalisation reflects a promising future for this once-vibrant seaside town. With substantial government funding, strategic investments, and community support, Rhyl is on track to reclaim its status as a thriving and attractive destination for residents and visitors alike. The ongoing transformation of Rhyl serves as a testament to the power of regeneration and collaboration in revitalising communities and building a brighter tomorrow.