Cars queue nose to tail to reach this village in the summer, you should see it in the winter – Wales Online
The picturesque village of Oxwich, situated in Wales, experiences a notable transformation throughout the year, attracting hordes of tourists in the summer months while exuding a different charm during the colder winter season.
Known for its stunning natural beauty encompassing a breathtaking beach, castle, sand dunes, and woodlands, Oxwich serves as a magnet for tourists who journey from various parts of the UK seeking a serene escape amidst its scenic landscapes. During the peak summer season, the village bustles with tourists eager to bask in the sun, resulting in a long line of vehicles stretching along the narrow lane leading to the main car park, often overflowing onto the main road on busy weekends.
The car park, overseen by 72-year-old Keith Morgan, witnesses a stark contrast in visitor numbers between the summer high and the quieter winter months. Keith reminisces how the influx of tourists during summer creates a hectic pace, requiring constant attention, while winter brings a sense of peace and tranquillity with sporadic visits. The famous Michelin Star restaurant, Beach House, situated near the car park and beach, offers visitors a culinary delight amidst stunning ocean views and serves as a hotspot for tourists exploring Oxwich.
As the seasons shift, the demographics visiting Oxwich change too, as explained by Emma Verlander, the general manager of Oxwich Bay Hotel. While summer witnesses a flurry of activity with a transient guest population frequenting the establishment, winter attracts a different clientele seeking solace by the sea or indulging in walking holidays amidst the serene surroundings.
Harri Barker, owner of Ty Sawna, a sauna service on the beach, highlights the contrasting appeal of Oxwich between seasons, noting that the colder months see an influx of locals seeking the therapeutic contrast between the sauna and the sea. The tranquillity of the winter beach provides a unique experience, drawing a distinct crowd compared to the vibrant summer scene of beach bonfires and communal gatherings.
The feeling of peace and tranquillity during winter in Oxwich resonates with both regular visitors and business owners alike. Annabel Jones and her husband Gavin Courtney, frequent visitors to the village, cherish the quiet winters for leisurely walks with their dog, appreciating the serene environment devoid of the summer crowds.
Moreover, Hywel Griffith from Beach House mentions the strategic promotions and offers implemented during quieter seasons to maintain patronage. Similarly, Emma from Oxwich Bay Hotel highlights the importance of utilizing the winter lull for maintenance and improvement, optimizing the downtime efficiently for the benefit of the business.
As Oxwich anticipates the forthcoming summer influx, businesses and visitors alike look forward to the dynamic shift in atmosphere, eager to embrace the liveliness and vibrancy that characterize the warmer months. The cyclical rhythm of changing seasons in Oxwich not only impacts tourism but also shapes the experiences and offerings of local businesses, creating a harmonious blend of tranquillity and vitality throughout the year.
The alluring charm of Oxwich village continues to captivate visitors, offering a unique blend of natural beauty, culinary delights, and serene seascapes that evolve with the changing seasons, inviting guests to experience its diverse splendour year-round.