Morrisons, one of the leading supermarket chains in the UK, has recently partnered with discount platform Purpl to provide exclusive online discounts to disabled individuals in Wales and across the UK. The supermarket is offering a generous 10% discount to disabled customers who spend £25 or more on online groceries. To avail this discount, customers simply need to enter a unique code at the online checkout. This initiative aims to assist disabled individuals, including those receiving benefits such as Personal Independence Payment (PIP), Disability Living Allowance (DLA), Blue Badge holders, and more.
The collaboration with Purpl allows disabled shoppers to access a wide range of discounts by uploading a photo of their award letter or Blue Badge for verification within an hour. Morrisons offers various delivery options, including same-day delivery, scheduled delivery slots up to four weeks in advance, as well as an Express and Click and Collect service. The supermarket’s loyalty card, the More Card, can be combined with this discount offer, rewarding customers with five points for every purchase and a Morrisons Fiver upon accumulating 5,000 points.
According to Charlotte Exell, Morrisons’ director of online and ability lead, this partnership with Purpl is aimed at reducing the additional living expenses often faced by disabled customers and lowering their grocery bills. The discount can potentially save families a significant amount on their weekly food shopping expenses. Purpl, founded by Georgina Colman, who herself lives with multiple sclerosis and ADHD, strives to alleviate the financial burdens associated with disabilities and aims to make essential expenses like grocery shopping more affordable for its members.
Scope estimates that disabled households require an extra £1,010 per month to maintain the same standard of living as non-disabled households. In addition to discounts at Morrisons.com, Purpl members can also access deals from various other brands. The platform not only provides discounts but also offers guidance and support for individuals living with disabilities. Joining Purpl is a straightforward process that requires uploading a photo of a disability document for verification, ensuring the privacy and security of sensitive information shared.
The partnership between Morrisons and Purpl is a positive step towards making essential services more accessible and affordable for the disabled community. By offering exclusive discounts and convenient delivery options, this initiative aims to ease the financial burden faced by many disabled individuals and their families. The commitment to providing support and savings to those living with disabilities reflects a broader effort towards inclusivity and equality in the retail sector.
In conclusion, Morrisons’ collaboration with Purpl to offer discounts to disabled customers highlights the importance of creating an inclusive and supportive shopping environment for all individuals. By addressing the financial challenges faced by disabled households and providing accessible discounts, this initiative sets a positive example for other retailers to follow in promoting equality and accessibility in their services.