Consumer and money-saving experts have shared insights on the best times to find reduced food items in popular supermarket chains. Supermarkets often mark down prices drastically by placing yellow or red labels on items that need to be sold quickly to clear the shelves, typically because they are close to their sell-by date. Each supermarket has its own timing for these reductions, making it essential for savvy shoppers to know when to visit each chain for the biggest bargains.
According to insights from Which?, Aldi, Lidl, M&S, and Sainsbury’s are among the stores where shoppers can find significant yellow-label discounts. M&S reduces items at varying times, usually close to store closing hours. Aldi slashes prices on perishable products such as bread, meat, fruit, and vegetables by 30% or 75% on their last day, with other groceries at a 30% discount for imperfect packaging. Asda applies yellow stickers twice a day – in the morning and evening. Lidl reduces prices in the morning and before closing, with potential interim reductions. Waitrose has unspecified reduction times for yellow stickers.
Tesco typically reduces prices towards the end of the day on fresh items like meat, fish, fruit, vegetables, and bakery goods. Reduction times can vary by store, but discounts are likelier later in the evening, especially after 8 pm or close to store closing time. Sainsbury’s tends to start reducing items just after lunch, with a peak time for discounts around 7 pm. Morrisons offers reductions of up to 75% off from around 5 pm, with possible further reductions after 8 pm. Co-op can also provide discounts of up to 75% off regular prices, making it a worthwhile stop for bargain hunters.
Knowing the optimal times for reduced food in these supermarket chains could help shoppers save significantly on their grocery bills while also helping reduce food waste. By being aware of when these discounts are typically applied, consumers can make the most of these opportunities to grab high-quality items at a fraction of their original cost.