Subway introduces an exciting change to its menu, moving beyond its classic sandwich offerings. The fast-food chain has kicked off a trial of their new range of hot, freshly made jacket potatoes in selected UK restaurants. The launch of Spudway in these initial branches is paving the way for a potential national rollout in the future.
The Spudway menu includes a variety of options that cater to different tastes, featuring British favourites like Cheese & Heinz Beans and Tuna Mayonnaise, as well as Subway classics such as Chicken Tikka, Rotisserie Style Chicken & Bacon, and the new Taco Beef. Customers can also customise their jacket potatoes by using their favourite Sub fillings to create a unique Spudway experience, making use of the diverse range of ingredients available in-store.
These jacket potatoes are prepared fresh in-store daily, ensuring a high-quality and freshly-made meal choice for diners. Customers have the option to enjoy the Spudway potatoes on their own or as part of a meal deal, which includes a jacket potato, a drink, and either crisps or a cookie at an attractive price point. The trial run of the jacket potatoes is currently taking place in over 170 Subway restaurants, with the promotion running until April 15 or while stocks last, setting the stage for a potential nationwide expansion later this year.
Deniz Safa, the Director of Innovation & Culinary at Subway, expressed the company’s commitment to providing fans with delicious and customisable options that fit every palate and budget. Made with British potatoes, salted butter, and a generous serving of cheese, the Spudway range aims to offer a fresh and satisfying lunch choice that aligns with the rising popularity of jacket potatoes for their comfort and value. The decision to introduce Spudway comes in response to the growing demand seen on social media and among consumers, with Subway eager to gauge the reception of this new addition and evaluate its potential for further development.
The initial phase of the Spudway trial spans across various Subway locations in the UK, with plans for a wider rollout contingent on customer feedback and performance during the trial period. The current selection includes established favourites and innovative flavours, showcasing Subway’s commitment to offering diverse and appealing options to its customers. As the fast-food industry continues to evolve and respond to changing consumer preferences, Subway’s introduction of the Spudway menu reflects a strategic effort to diversify and enhance its offerings to cater to a broader range of tastes and preferences.
Notably, Subway’s exploration into alternative menu items like jacket potatoes underscores the brand’s responsiveness to market trends and customer preferences. By introducing a new product category alongside its traditional sandwich offerings, Subway is positioning itself to remain competitive and relevant in the evolving fast-food landscape. With sustainability and variety being key factors in consumer dining choices, Subway’s Spudway launch represents a step towards providing customers with more options while maintaining the quality and freshness that the brand is known for.
The potential national rollout of Spudway later this year holds promise for Subway to further expand its menu offerings and attract a broader customer base. As the trial progresses and feedback is gathered from diners, Subway will have the opportunity to refine and enhance the Spudway range to meet the diverse preferences of its clientele. This strategic move to introduce jacket potatoes reflects Subway’s commitment to innovation and adaptability in meeting consumer demands in an ever-changing market landscape.