Ex-Champions League and eight-time title winner is now millionaire biscuit entrepreneur

Former Champions League and eight-time title winner, Luis Figo, has transitioned from his illustrious football career to become a successful entrepreneur in the biscuit industry, amassing a fortune in the process. The 52-year-old Portuguese legend, known for his time with clubs like Barcelona and Real Madrid, retired from professional football in 2009 after a spell with Inter Milan. Since then, Figo has ventured into various business ventures, showcasing his business acumen and diversifying his investments to secure a significant net worth estimated between £16-40 million.
Cardiff News Online Article Image

Figo’s foray into the business world includes investments in a mining company and a biscuit empire, alongside endorsements and ambassadorial roles. Notably, he owns several properties in the real estate sector and has been involved in mining activities in countries such as Guinea and Senegal. In 2022, the former football star became a shareholder in Spain’s leading chocolate and biscuit company, Elgorriago Brand, expanding his business portfolio further. Additionally, Figo launched his luxury clothing brand, the ‘Luis Figo’ fashion label, showcasing his diverse interests and successful investments outside of football.

Despite his retirement from professional football, Figo remains active in the business realm, collaborating with brands like Uber Eats, EA Sports, and Nike while holding a key advisory position in UEFA. The Portuguese icon emphasises the importance of hard work and entrepreneurship, stating, “Life is very boring without working… I like the feeling of doing things well.” Figo’s dedication to his ventures is evident in his commitment to producing results and creating opportunities for others through his work ethic and passion for excellence.

Traffic Updates
One of Figo’s indulgences, reflective of his successful entrepreneurship, is his collection of watches, with the football veteran revealing to Life Beyond Sport that he owns approximately 40 timepieces. His diverse collection includes brands like IWC, Seiko, and Franck Muller, symbolising his appreciation for craftsmanship and style. Figo’s entrepreneurial journey showcases his ability to thrive beyond the football pitch, leveraging his fame, experience, and determination to create a successful business empire transcending sports.

Cardiff Latest News
Throughout his post-football career, Figo has demonstrated a keen eye for investments and a relentless work ethic that has propelled him to millionaire status in the business world. From his initial investments in mining and real estate to his expansion into the food and fashion industries, Figo’s entrepreneurial spirit continues to drive his success. The Portuguese football icon serves as an inspiration for aspiring athletes looking to make a mark beyond their sports careers, proving that with strategic investments, hard work, and a passion for excellence, a successful transition to entrepreneurship is not only achievable but also rewarding.