Swansea Ball Boy Kicked by Chelsea Player Transforms £150m Business into Prestigious HQ
Charlie Morgan, the Swansea ball boy notoriously kicked by a Chelsea player, has led his £150 million vodka business to a new, luxury headquarters. The incident took place during a Chelsea vs Swansea City match in 2013, where Eden Hazard kicked Morgan, bringing him into the spotlight. Now, at 28 years old, Morgan, along with his school friend Jackson Quinn, has seen remarkable success with their spirit brand, Au Vodka, selling an impressive 35,000 bottles a day. The company has recently relocated to a grand 60,000sqft HQ in Swansea, adorned with their signature gold-plated branding.
The new HQ boasts extravagant features such as a maze with Au Vodka branding, a nine-hole mini-golf course, and pool tables for employees. Additionally, the office includes a canteen with golden chairs and sleek black tables, where a private chef prepares meals for the staff. Reflecting on this journey, Charlie Morgan said, “I’ve come a long way since being a ball boy at Swansea games. The growth since we started Au Vodka in 2015 has been mesmerising, and I think we have a HQ that reflects that now.”
Named in the millionaires under 30 list by The Times, Charlie Morgan has also expanded his business presence by opening an office in the US. As Au Vodka continues to flourish, with plans for further transatlantic growth, Morgan remains focused on taking the business to new heights. Despite the past incident on the football field, Morgan’s entrepreneurial spirit and dedication have propelled him to achieve remarkable success.
The 2013 match incident involved Hazard kicking Charlie Morgan, leading to Hazard receiving a red card. However, Hazard claimed he was aiming for the ball and not the ball boy. With a vision for expansion and a commitment to excellence, Charlie Morgan’s leadership has steered his brand, Au Vodka, towards becoming a prominent player in the spirit industry.
Embracing his roots in Swansea, Morgan’s decision to establish the headquarters in his hometown showcases his dedication to the community and the local economy. The luxurious gold-plated HQ not only symbolises the success of Au Vodka but also serves as an inspiration for aspiring entrepreneurs in the region. With a focus on innovation and quality, Au Vodka’s striking headquarters reflects Morgan’s entrepreneurial journey and the brand’s commitment to excellence.
As Au Vodka’s influence extends across borders, with operations now spanning the UK and the US, Charlie Morgan’s entrepreneurial vision continues to drive the brand’s success story. The move to a lavish HQ in Swansea marks a significant milestone for Morgan and his business partner, Jackson Quinn, indicating a promising future for Au Vodka. Amidst the glitz and grandeur of the new headquarters, Morgan’s journey from a ball boy on the football field to a successful business owner serves as a testament to perseverance and entrepreneurial spirit.
In conclusion, Charlie Morgan’s transformation from a ball boy at a Swansea match to the co-founder of a £150 million vodka business exemplifies the power of resilience and determination. By relocating Au Vodka to a prestigious gold-plated headquarters in Swansea, Morgan has not only established a thriving business but also set an example for aspiring entrepreneurs in the region. With an unwavering commitment to excellence and a bold vision for growth, Charlie Morgan continues to lead Au Vodka towards greater success on the global stage.