Nostalgic Chocolate Bar Makes a Comeback After ‘Mistake’
One of the most beloved chocolate treats that disappeared from shelves three years ago is making its highly anticipated return, along with two new variations. When the Milky Way Crispy Rolls were discontinued in 2022, fans were left heartbroken. Social media was flooded with messages of disappointment, with one emotional tweet capturing the sentiment: “Woke up to see apparently Crispy Rolls have been discontinued??! Week ruined nobody talk to me.” Despite the passage of time, devoted fans continued to campaign for the return of the treat, with a Change.org petition amassing over 8,600 signatures.
The demand for the comeback was further amplified this week when mysterious billboards appeared overnight, showcasing historical posts from disappointed fans. One fan humorously lamented, “When they decided to discontinue Milky Way crispy rolls, they decided to discontinue a part of me.” Responding to the outpouring of nostalgia, Mars has officially announced the reintroduction of the Milky Way Crispy Rolls to UK shelves, alongside two fresh flavours: Twix Crispy Rolls and Bounty Crispy Rolls. A spokesperson for Mars Wrigley expressed, “We don’t shy away from our mistakes at Mars. We wanted to show that the people had spoken, and we had listened! This is a fan favourite, so we’re celebrating by introducing two new flavours as well. This is all about you – our fans – eating and enjoying life’s simple pleasures; Crispy Rolls!”
The trio of revamped Crispy Rolls is scheduled to launch on February 1, 2025, and will be readily available in retailers across the country. The announcement has evoked excitement and anticipation among chocolate enthusiasts nationwide, eager to savour the familiar taste of the Milky Way Crispy Rolls once again. The return of this iconic treat serves as a testament to the power of consumer demand and the impact of social media in influencing product decisions. The decision to bring back the Milky Way Crispy Rolls marks a significant moment for fans who have been eagerly awaiting the revival of this nostalgic snack.
After years of anticipation and social media campaigns, the wait is finally over for fans of the Milky Way Crispy Rolls. The re-release of this classic chocolate bar, accompanied by new flavours, demonstrates the willingness of companies to listen to consumer feedback and respond accordingly. As the revamped Crispy Rolls trio prepares to hit shelves, chocolate lovers across the UK are gearing up to indulge in these long-lost treats once more. With the official launch date drawing near, the return of the Milky Way Crispy Rolls is sure to bring joy to fans who have eagerly awaited its comeback.
The reintroduction of the Milky Way Crispy Rolls following its unexpected disappearance is a testament to the enduring popularity and nostalgic appeal of this iconic chocolate bar. The inclusion of new flavours alongside the original variant offers consumers a refreshing twist on a beloved classic, catering to a diverse range of preferences. As Mars prepares to relaunch the Crispy Rolls trio next month, the excitement surrounding its return continues to grow, reflecting the strong connection that consumers have with this iconic brand. Whether enjoying the original Milky Way Crispy Rolls or exploring the new Twix and Bounty variations, chocolate aficionados can look forward to a delectable taste experience that pays tribute to the cherished memories associated with this much-loved treat.