WRU announce major new appointment after review into contracts row

WRU Announces Major New Appointment following Contracts Row Review
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Belinda Moore has been appointed as the Welsh Rugby Union’s new Head of Women’s Rugby in a groundbreaking move. Moore brings a wealth of experience, having served as a senior BBC producer, Head of Athlete Engagement for Team GB at the 2012 Olympics, and CEO of Premiership Women’s Rugby. Her appointment comes after the WRU conducted a thorough review of its senior women’s game, with the recommendation to create this new role being one of the key outcomes. The review followed a scandal involving the treatment of female players during contract negotiations, which led to the departure of Head Coach Ioan Cunningham and Executive Director of Rugby, Nigel Walker.

The review identified the need for a lead to oversee all aspects of the women’s game, leading to Moore’s appointment on an interim basis for nine months. She will play a crucial role in recruiting her successor for the permanent position, focusing on enhancing the women’s game’s systems, structures, and pathways into professionalism. Moore will also be involved in preparations for the upcoming Women’s Rugby World Cup, player contracting, and fostering a positive culture within the national squad. Additionally, she will collaborate closely with the new senior women’s head coach, whose appointment is expected shortly.

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Moore’s arrival coincides with the ongoing recruitment for the WRU’s Director of Rugby, currently filled on an interim basis by Performance Director Huw Bevan. In her statement, Moore expressed enthusiasm for the growth of women’s rugby in Wales, highlighting the advancements made in the sport’s professionalisation over the past few years. She acknowledged the challenges ahead but remained optimistic about the potential for the women’s and girls’ game in the country. With a World Cup on the horizon and significant developments in governance and personnel within the WRU, Moore sees a bright future for women’s rugby in Wales.

WRU CEO Abi Tierney emphasised the importance of Moore’s appointment in advancing the women’s and girls’ game as part of the union’s long-term strategy. The ‘One Wales’ strategy aims to drive progress in women’s rugby over the next five years, with a focus on commercial growth and increased participation. Tierney praised Moore’s qualifications and experience, highlighting her as a pivotal figure in shaping the future of women’s rugby in Wales. The union is committed to harnessing the potential of the women’s game effectively, with Moore’s interim role laying the foundation for sustained development in the coming years.

The appointment of Belinda Moore marks a significant milestone for Welsh rugby, particularly in the women’s game. As the sport continues to evolve and expand, Moore’s leadership will play a crucial role in steering the direction of women’s rugby in Wales. With a clear focus on inclusivity, professionalism, and growth, Moore’s tenure promises to be a transformative period for women’s rugby within the WRU. As the rugby community eagerly anticipates the upcoming World Cup and the appointment of a new head coach, Moore’s interim role sets the stage for a promising chapter in the history of women’s rugby in Wales.