Former Morrisons employee and money-saving expert, Alasdair Baker, has shared his top five must-buy items during the Christmas sales – and it’s not just limited to stocking up on food. Based in Aldershot, Hampshire, Baker, known for his savvy saving tips, is already planning to take advantage of deals during the festive season gap. With estimated savings of £750 this year, he aims to replicate his success in 2024 and is eager to impart his secrets on making the most of your money.
One of the top items Baker recommends purchasing now are Christmas goods. While it may seem early to start thinking about the next festive season, he suggests seizing the opportunity to snag discounts on Christmas-themed items like decorations, wrapping paper, crackers, and more. These timeless purchases are perfect for future celebrations and can be obtained at a fraction of their original cost. By setting a budget for such items, it allows for smart planning without breaking the bank.
Additionally, Baker highlights the value of supermarket own-brand clothing that is currently on sale. He advises shoppers to look out for great deals, especially on children’s clothing, and to consider purchasing items like Christmas jumpers in a larger size for use in the following year. This forward-thinking approach can lead to significant savings, even if it means wearing festive attire out of season.
When it comes to gift sets, Baker suggests exploring options like deodorant sets, beauty products, cookware bundles, and more. By purchasing discounted gift sets, individuals can often obtain various items for a lower cost compared to buying each product separately. These sets can make ideal gifts or personal purchases and represent a practical way to save money for future use.
Food items are also a key focus for potential savings during the sales period. Baker notes that while some deals may have expired, there are still opportunities to find discounted food items as supermarkets clear out Christmas-specific stock. By keeping an eye out for yellow sticker discounts on items like ready meals and ‘healthier foods’, individuals can stock up on essentials that are often priced lower at this time.
Furthermore, Baker recommends investing in freezer-friendly foods using loyalty card discounts. By purchasing items like seasonal produce and meats in bulk at reduced prices, individuals can prepare meals for the upcoming months. Freezing items like vegetables or meats for later use can help cut down on grocery expenses and ensure a stocked freezer for leaner times.
In terms of what to avoid during the sales, Baker cautions against overspending on party food deals that may appear cost-effective but can add up when considering the price per kilo. Instead, he advises looking for comparable items in everyday product lines or exploring homemade options for a more budget-friendly approach.
Regarding preferred supermarkets, Baker favours Morrisons for their current discounts but also encourages shoppers to consider smaller convenience stores for hidden bargains. He mentions a recent find of frozen turkeys at a bargain price on Amazon Fresh as an example of alternative sources for great deals. By diversifying shopping locations, individuals can widen their savings opportunities and potentially discover unique discounts.
To conclude, Baker’s practical tips provide insight into maximising savings during the sales season beyond traditional grocery purchases. His forward-thinking approach to purchasing Christmas goods, clothing, gift sets, food items, and freezer-friendly products offers a comprehensive strategy for managing expenses while securing essential items for future use. By following his advice, shoppers can make the most of available discounts and plan ahead for a financially savvy year ahead.