Hotel Chocolat is expanding its presence by opening a new ‘concept store’ at Parc Trostre in Llanelli, providing an additional boost to the shopping centre. Scheduled to open just in time for Christmas, the new store will feature a cafe serving a variety of hot and cold chocolate drinks with a seating capacity for 48 customers. The official opening is set for Monday, December 16, offering customers an opportunity to indulge in the Hotel Chocolat experience.
Frankie Haynes, the director of Hotel Chocolat, expressed excitement about introducing the brand to Trostre Retail Park in Llanelli. The store’s Velvetiser Café aims to provide a relaxing environment for patrons to enjoy signature drinks and treats at a leisurely pace. Haynes highlighted that this expansion signifies a step forward for the company, with plans for more such experiences nationwide in the future.
The announcement of Hotel Chocolat joining Parc Trostre is part of a series of new store openings at the shopping complex. Recent additions include Claire’s Accessories and Mountain Warehouse, contributing to the revitalisation of the once struggling centre. In Llanelli town centre, positive developments have also occurred, such as the opening of Boyes in the former Wilko store and the creation of a new food court in the St Elli Centre.
For early visitors to the new Hotel Chocolat store, surprises are in store for those making purchases on the opening day. Additionally, VIP.ME members, part of the chocolatier’s free member club, are entitled to a 20% discount at the velvetiser cafe. The promotions aim to attract customers and create a buzz around the new store’s debut at Trostre.
The move aligns with the ongoing efforts to enhance the retail landscape in the area and cater to the evolving preferences of shoppers. With a focus on providing unique and indulgent experiences, Hotel Chocolat aims to create a destination that goes beyond traditional retail offerings. The integration of a cafe within the store adds a social element, inviting customers to linger and enjoy their favourite chocolate treats.
As consumer demands continue to evolve, retailers are adapting by providing experiential offerings that engage customers on multiple levels. The combination of retail and hospitality services at the new Hotel Chocolat store underscores the shift towards creating immersive environments that encourage visitors to spend more time and explore a variety of products and experiences.
The opening of Hotel Chocolat at Parc Trostre represents a strategic move to enhance the overall shopping experience for visitors and inject new energy into the retail landscape. By offering a unique blend of retail and hospitality services, the brand aims to create a memorable destination where customers can savour indulgent chocolate treats in a welcoming environment. With the promise of surprises and exclusive offers, the new store is poised to attract a diverse range of customers and contribute to the continued growth of Parc Trostre as a shopping hub in Llanelli.