Britons are gearing up to spend a staggering £3 billion on tech gadgets they may not actually need during the upcoming Black Friday sales. According to Wales Online, the average Black Friday shopper is projected to splash out over £200 on electronics, contributing to a massive nationwide spend of over £5 billion. However, a recent study has revealed that only 30% of consumers truly ‘need’ these tech items, highlighting approximately £3.5 billion being spent unnecessarily.
The study, commissioned by second-hand electronics experts CeX, discovered that Brits are eyeing purchases such as headphones, laptops, smartwatches, and mobile phones this Black Friday. Surprisingly, 48% of respondents expressed reluctance to buy second-hand electronics due to concerns about quality, limited warranty, and return policies. As a result, 57% prefer to opt for brand new items. Additionally, 35% of consumers admitted to buying new tech products merely to keep up with the latest trends.
In a bid to address the issue of wasteful spending on tech gadgets, CeX took a bold stance by sending a rubbish lorry through London’s busiest shopping areas with a striking message emblazoned on it: ‘Black Friday is a load of rubbish.’ The advocacy for sustainable tech consumption comes as data reveals that over half of Britons have as many as eight unused electronic devices at home, with many new purchases being left unused after just four months.
CeX has introduced a five-year warranty policy to encourage consumers to consider purchasing second-hand gadgets as a cost-effective and environmentally friendly alternative. Interestingly, among those open to buying pre-owned electronics, 64% do so to save money, while 43% are mindful of reducing their environmental footprint. A spokesperson for CeX emphasised the importance of shopping smarter by opting for quality second-hand tech, which not only saves money but also minimises waste and extends the lifespan of electronic devices.
Overall, the fervour surrounding Black Friday sales prompts consumers to reflect on their buying habits and consider the long-term impact of their purchasing decisions. As the tech industry experiences a boom in sales during this shopping season, it is crucial for consumers to make informed choices that align with sustainability and responsible consumption practices. CeX’s initiative serves as a timely reminder for individuals to reevaluate their approach to tech shopping and opt for more sustainable solutions that benefit both the pocket and the planet.