Fraudsters are using AI to create convincing deepfake videos featuring trusted figures to scam victims. Deepfakes manipulate words to direct people to fake websites for personal and financial information. Scammers target recognizable faces like Martin Lewis and Lorraine Kelly. Santander warns of a lack of awareness, with many unable to identify deepfakes. To raise awareness, Santander is creating deepfake videos with financial influencers. The bank’s research shows concerns about deepfakes being used for fraud. Advice includes watching for imperfections in deepfakes. Be cautious of offers that seem too good to be true. Scams involving deepfakes may include investment scams and impersonation fraud.