Storm Bert wreaked havoc in Pontypridd over the weekend, causing devastating floods in the town’s Mill Street for the second time in four years. The community is reeling from the impact, with shops and businesses submerged in dirty river water. Enrico Orsi, the owner of Zucco Cafe, likened the scene to something out of Titanic as he frantically worked to protect his cafe from the floodwaters. This recent disaster is a harsh reminder of the severe flooding that hit the street during Storm Dennis in 2020.
Despite the heartache and destruction, the people of Pontypridd are rallying together to support local businesses during this difficult time. As the town begins the long process of rebuilding, there is a simple way for everyone to make a difference – by visiting the town centre and supporting the affected businesses as they prepare for the upcoming Christmas season. The community spirit is strong, and residents are determined to do their part in helping their neighbours recover and thrive once again.
Social media has been flooded with videos showcasing the devastating aftermath of Storm Bert. One such video shared by author Sarah Phelps revealed the extent of the damage at Storyville Books, where shelves filled with stock were now ruined by the floodwaters. Similarly, Lost Boys Club Barbers shared footage of water gushing into their business, but they remain resilient and determined to bounce back. The response from the community has been overwhelming, with messages of support and solidarity pouring in for the affected businesses.
Martha’s Homestore, a local shop, highlighted the importance of community support in the cleanup efforts, urging people to shop local this Christmas and help businesses like Storyville Books, Zucco Cafe, Lost Boys Club Barbers, and others recover from the disaster. James Thomas, a yoga teacher in Pontypridd, echoed this sentiment, encouraging everyone to come together and turn a negative situation into a positive outcome for the local businesses. The outpouring of support and assistance from regular customers has been heartwarming for the business owners.
In the wake of the flooding, several businesses have announced their plans for the coming days. Storyville Books anticipates being closed for a week but encourages customers to continue supporting them by purchasing books online. Zucco Cafe has reopened with a limited menu of teas, coffees, and pastries for customers. Martha’s Homestore is showcasing new stock and Christmas gifts online, inviting people to visit and help local businesses during the festive season. Lost Boys Club Barbers will resume normal operations from Tuesday, while Pontypridd Nisa and Post Office are working to reopen as soon as possible following the flood damage.
As Pontypridd begins the recovery process, the resilience and unity of the community shine through. Despite the challenges brought by Storm Bert, the spirit of togetherness and support prevails among residents and businesses alike. By choosing to shop local and extend a helping hand to those in need, individuals can make a significant difference in the ongoing efforts to rebuild and revitalise the town centre. In the face of adversity, Pontypridd stands strong, united in its determination to overcome the challenges and emerge stronger than ever before.