Brits across the UK are gearing up for the annual shopping extravaganza of Black Friday, and they are armed with a range of new strategies to snag the best deals. According to a survey of 2,000 adults, a staggering 62 per cent of respondents admitted they simply can’t resist a good bargain. Additionally, 26 per cent of participants have gone as far as creating a list of desired items they plan to purchase during the sales event.
In the quest to secure the best prices possible, Black Friday enthusiasts are willing to put in the time and effort. On average, shoppers will browse through four different websites before deciding on a purchase. Moreover, 22 per cent of savvy consumers are planning to set up new email accounts to receive multiple discount codes, showcasing their dedication to saving money.
A significant finding from the study revealed that the average shopper anticipates having five tabs open simultaneously while scouring for deals. However, this multitasking approach has its downsides, with 27 per cent of participants reporting experiencing a device crash during previous Black Friday events. A spokesperson for HONOR, the company behind the survey, highlighted the appeal of Black Friday for bargain-hunters, describing it as the perfect opportunity to kick-start their Christmas shopping.
The research further unveiled that a quarter of Black Friday shoppers have used price comparison sites to hunt down the best bargains. Some even took extreme measures, with 15 per cent pulling all-nighters to wait for sales to launch at midnight and 11 per cent using multiple devices to secure deals. To ensure they stay within budget, 39 per cent of shoppers have proactively set aside funds in advance, cutting back on luxuries like takeaway coffees or dining out.
As the Black Friday frenzy approaches, HONOR aims to streamline the shopping experience for consumers. From exclusive previews to early access deals, the company seeks to alleviate the stress associated with the sales event. Their goal is to enable shoppers to enjoy savings without the hassle by using just one device. The spokesperson emphasised the importance of planning ahead and making the most of the offers available, whether shopping for tech gadgets, fashion items, or home essentials.
In preparation for Black Friday, consumers are expected to collectively spend a staggering 97 million hours searching for the best deals. The study’s findings underscore the growing trend of online shopping and the increasing lengths individuals are willing to go to in order to secure discounts. With the countdown to Black Friday underway, shoppers are gearing up to navigate the digital marketplace in pursuit of unbeatable offers and significant savings.