**Inside Wales’ Thriving Gaming Subculture**
The gaming industry in Wales is not just about video games but also encompasses a broader subculture known as the ‘nerd’ subculture. This subculture goes beyond video games to include board games, anime, manga, comics, science fiction shows, superheroes, cosplay, and more. The growth of this subculture is evident in the increasing number of shops catering to enthusiasts, such as NerdWare in Swansea’s High Street.
Conor Hill, the owner of NerdWare, started his shop out of a personal interest to provide a space for like-minded individuals. He noticed a lack of shops that catered specifically to manga books, comics, and Pokémon, which prompted him to open NerdWare. The shop is filled with Conor’s personal collection of items ranging from Pokémon cards to manga books, creating a haven for enthusiasts.
Similarly, Steve Speakman, the owner of Freaks, Geeks, and Autographs, initially started his shop as an autograph store which eventually grew into a memorabilia shop serving collectors in the subculture. Steve acknowledges that Wales was slower to embrace this subculture compared to larger cities like London but has seen a significant rise in interest recently.
The Gamers’ Emporium in Swansea has been catering to players seeking analogue games for 12 years. Ricky Webber, the social media manager, notes the growing market for gaming in Swansea and the welcoming atmosphere within the community. The shop provides a space where people with shared interests can come together to enjoy games, tournaments, and other activities.
One of the unique aspects of the gaming subculture in Wales is the diverse clientele it attracts. From students to older collectors, the shops cater to a wide range of interests and budgets. Collectibles range from affordable 10p Pokémon cards to rare items worth thousands of pounds, appealing to both casual hobbyists and serious collectors.
The subculture offers a platform for self-expression through cosplay, collectible items, and other activities. For many enthusiasts, gaming is more than just a hobby – it’s a way to connect with likeminded individuals, relive childhood memories, and explore new interests. The shops provide a safe and welcoming space for people to engage with their passions and form meaningful connections.
Despite the perception of gaming as an expensive hobby, shop owners like Conor from NerdWare emphasize that there are entry points at various price ranges. While some items may be costly, the longevity and enjoyment they provide make them worthwhile investments compared to fleeting experiences like a night out.
In conclusion, the gaming subculture in Wales is flourishing, with shops like NerdWare, Freaks, Geeks, and Autographs, and The Gamers’ Emporium serving as hubs for enthusiasts to connect, explore, and celebrate their interests. The inclusive and diverse nature of the community fosters a sense of belonging and passion for all things gaming-related.