Lidl’s Cola Truck Tour Comes to Wales with a Pop-Up Wonderland and Freebies
Lidl, the well-known supermarket chain, is set to spread Christmas cheer across the UK with its very own big red Christmas truck embarking on a tour that includes a stop in Wales. The truck, embodying the festive spirit, will be giving away Christmas food shops, hosting pop-up wonderlands, and offering an array of free festive delights to visitors.
This exciting initiative by Lidl comes as a response to the iconic Coca-Cola red truck tour that is a traditional sign of Christmas arriving. Lidl has transformed its popular own-brand Freeway cola drink into a 15-tonne, 20-metre-long truck that will visit nine cities in the UK, including a stop in Wrexham, Wales.
The truck will be a beacon of joy and generosity, granting wishes, distributing over 2,000 present boxes filled with Lidl’s famous middle aisle items, and providing an assortment of delicious festive food. Each stop will feature a pop-up wonderland, showcasing the spirit of giving, sharing, and wish-making during the holiday season.
Among the 2,000 present boxes, some lucky shoppers will find a ‘Golden Ticket’, entitling them to win their Christmas food shop at Lidl. To kick off the festivities, Lidl has launched a new Christmas advertisement starring ‘Nick’, the animated character who animates the truck and spreads the magic of Christmas.
The truck will make its way to various locations across the UK, with the schedule as follows:
– Dundee on Thursday, November 14
– Harrogate on Saturday, November 16
– Hull on Sunday, November 17
– Nottingham on Thursday, November 21
– Wolverhampton on Saturday, November 23
– Wrexham on Sunday, November 24
– Luton on Thursday, November 28
– Bournemouth on Saturday, November 30
– Southampton on Sunday, December 1
This initiative by Lidl aims to bring communities together and create memorable experiences for shoppers during the festive period. The truck tour promises to be a delightful celebration of Christmas, with freebies, surprises, and festive treats for all.
In addition to the joy and excitement the truck tour will bring, it also serves as a reminder of the importance of spreading kindness and warmth during the holiday season. As the Lidl Christmas truck makes its way through Wales and the rest of the UK, it is sure to bring smiles to faces and create lasting memories for all who encounter it.