A recent study has found that the proposed ban on disposable vapes in the UK could lead one in four users towards illegal products. The government aims to implement the ban starting in 2025, but many vape users may turn to black market vapes, which are already widespread across the UK. These illicit vapes can contain harmful substances like lead and nickel, as well as higher nicotine levels than legal alternatives. They also offer up to 7,000 puffs, compared to the 600 to 1,000 puffs provided by legal options.
According to the survey of 1,000 vapers, concerns go beyond illegal vapes, with a quarter of respondents worrying about returning to smoking traditional cigarettes. Additionally, a third of users fear an increase in their nicotine intake. The study was commissioned by nicotine pouch brand Ubbs and retailer Haypp in response to the government’s aim for a smoke-free Britain. Steve McGeough, a spokesperson for Ubbs, expressed concerns about vapers considering turning to cigarettes or unregulated vapes, highlighting the importance of safe and regulated alternatives like nicotine pouches.
The research also revealed that 73% of participants have not tried vaping substitutes. Among them, 28% may consider reverting to traditional cigarettes, 21% could opt for chewing gum, and 25% are open to trying nicotine pouches. Additionally, 30% of users are very aware of the dangers associated with unregulated vapes, citing the lack of nicotine warnings and emission testing details. When selecting alternatives, people prioritise appealing smells and flavours, safety and quality assurance, and product discretion.
The survey further identified frustrations among vapers, with 32% citing battery anxiety as a top concern, followed by restrictions on when and where they can vape. Other annoyances include having to step outside at social gatherings, missing moments with friends, and the inability to vape on planes. Markus Lindbald, a spokesperson for Haypp, noted the positive trend of users attempting to quit vaping before the ban by exploring other reduced-risk alternatives like nicotine pouches.
In conclusion, the study sheds light on the potential consequences of the disposable vape ban in the UK and the importance of educating users about safe and regulated alternatives to prevent them from turning to illegal or harmful products.