A recent study has revealed that most children aged 5-10 are happier engaging in creative play without screen time. The research, conducted by Sambro International, found that nearly seven out of ten children (68%) reported feeling happier after creative activities compared to screen time. While parents recognise the importance of one-on-one playtime with their children, many struggle to find the time due to busy schedules.
The study highlighted that 48% of parents find it challenging to balance traditional activities like arts and crafts, drawing, and reading with digital device usage. With technology integrated into daily life, 39% of parents find it difficult to limit their children’s screen time. However, hands-on activities offer more than just entertainment; they also play a crucial role in nurturing traits like creativity, self-expression, confidence, and emotional intelligence.
Encouraging children to follow their dreams emerged as a key priority for 88% of parents, with the study revealing the top 10 dream jobs for youngsters. Jenifer Gowran, an arts and crafts buyer, emphasised the importance of creative play in a child’s development, citing Disney’s focus on inspiring children to dream big and be imaginative.
Clare Rix at Sambro stressed the significance of learning and communication development in early childhood. Sambro aims to provide children with opportunities to unleash their imaginations through innovative and imaginative toys that promote personal growth and creativity. The company’s range of creative play toys aims to allow children to have fun while enhancing their skills and imagination.
For more information on Sambro’s creative play toys, visit their website at www.sambro.com. This study sheds light on the benefits of creative play and the challenges parents face in balancing screen time with traditional activities. By prioritising hands-on activities and encouraging children to dream big, parents can support their children’s growth and development effectively.