Air fryers have become the third most-used appliance in British kitchens, behind toasters and microwave ovens, a recent survey has revealed. The surge in air fryer sales can be attributed to their energy-saving features, which have resonated with households during the current cost-of-living crisis. The Good Food Nation study found that air fryers are now more frequently used than traditional electric and gas ovens.
According to the study, 58% of those surveyed now use an air fryer, a significant increase from 46% the previous year. This rise in usage is evident as 33% of respondents reported not using conventional ovens. Despite claims by air fryer manufacturers that they can make perfect toast, toasters remain the most popular appliance, with 77% of those polled using them, closely followed by microwaves at 75%.
The research also shed light on consumers’ eating habits, showing that people in the UK typically consume meat four days a week, with 19% eating meat daily. Interestingly, the study revealed that Millennials (aged 27-42) are the most likely age group to eat meat daily at 26%, followed by Gen Z (16-26-year-olds) at 24%. However, these younger generations are also more inclined to follow vegetarian, pescetarian, or vegan diets, with 27% of Gen Z and 17% of Millennials adhering to these diets.
Despite the focus on sustainable eating, the survey found that 60% of respondents do not understand the concept of a carbon footprint. However, 25% stated that they would consider adjusting their diet if they were more informed about its carbon impact. Lily Barclay, the content director for Good Food, highlighted the growing interest in sustainable cooking and eating practices among UK consumers.
The study also highlighted that cost remains a significant barrier to sustainable eating for 32% of participants. Nevertheless, 24% expressed a preference for products packaged sustainably, and 23% considered the sustainability of their food choices important. Additionally, over a quarter (26%) of respondents stated that they do not waste any food during a typical week.
Conducted by Censuswide, the survey involved 2,003 UK adults between August 2-5. The findings underscore the evolving preferences and priorities of British consumers towards sustainable cooking, eating habits, and appliance usage in their kitchens.