Cadbury fans have been left furious after the company confirmed that it has discontinued its beloved Festive Friends treats. The decision by the chocolate giant has sparked outrage among chocolate lovers, with many expressing their disappointment on social media platforms. One customer shared their dismay on X after learning about the absence of Festive Friends in stores, only to receive confirmation from Cadbury that the product has indeed been axed. The news has hit fans hard, with one individual comparing it to “getting rid of Santa”. Fans have been quick to point out that the suggested alternative, Festive Animals, are smaller and darker in comparison to the original Festive Friends, leaving many unsatisfied with the replacement.
Cadbury’s response to the backlash has been met with further disappointment from fans who were hoping for the return of their favourite festive treat. Despite Cadbury recommending trying the new Festive Animals, fans remain unconvinced, expressing their frustration at the changes. The absence of Festive Friends this year has left some fans in despair as they reminisce about enjoying the treats since childhood. The disappointment over the discontinuation of Festive Friends comes amidst news that an 80s classic chocolate bar is set to make a comeback in the UK after 34 years. Originally known as Marathon, the popular chocolate bar was renamed Snickers in 1990. Mars, the company behind the snack, has announced plans to release a “special Marathon retro edition” in the UK, much to the delight of nostalgic consumers.
Steve Waters, senior brand manager at Mars, expressed excitement about reintroducing the Marathon branding for a limited time, targeting fans who fondly remember the snack as Marathon. The move is seen as a way to celebrate Mars’ long history of chocolate-making in the UK and is expected to resonate with consumers eager to relive the past. As chocolate enthusiasts await the return of the retro Marathon bar, reactions to Cadbury’s decision to discontinue Festive Friends continue to circulate online. The disappointment among fans serves as a reminder of the emotional connection consumers can have with their favourite treats and the impact of changes in product offerings on loyal customers.