A recent study has highlighted the remarkable health benefits of what is being hailed as the ‘ultimate superfood.’ The study, published in the Journal of the International Society of Sports Nutrition, reveals that blueberries can have a positive impact on blood pressure, endothelial function, and arterial stiffness. As a result of these findings, the demand for blueberries has surged, leading to an increase in their prices as supermarkets capitalise on the trend.
Blueberries are known to be rich in polyphenols, which are powerful antioxidant plant compounds like anthocyanins and resveratrol. These compounds have been shown to benefit brain health and possess anti-inflammatory and anti-ageing properties. Studies have also demonstrated that blueberries can enhance glucose management, insulin levels, skin elasticity, and skin roughness. Additionally, blueberries are packed with anthocyanin, which improves metabolic function, boosts energy production at a cellular level, and reduces inflammation.
Nutritional scientist Professor Tim Spector suggests that the health benefits associated with blueberries can also be derived from other seasonal berries which are more cost-effective. He recommends opting for frozen organic blueberries as they offer a budget-friendly alternative. Polyphenols found in blueberries are believed to be beneficial for the gut microbiome, reducing inflammation in the body and potentially lowering the risk of diseases like dementia, arthritis, and diabetes. Furthermore, the high vitamin C content in blueberries can help reduce blood pressure, heart disease, and dementia.
The surge in demand for British blueberries, with sales up by 13% this year, reflects a growing consumer preference for healthier food options. According to British Berry Growers (BBG), this rise in demand underscores the quality and appeal of British blueberries. Neil Donaldson, commercial director at Hall Hunter, the UK’s largest blueberry grower, notes that blueberries have become a popular choice across all age groups and are now a staple in many families’ lunchboxes. British growers supply a significant portion of the 60,000 tonnes of blueberries purchased annually in the UK, with the rest being imported from countries like Poland, Peru, and Chile.
The increasing popularity of blueberries is driven by their rich nutritional profile, including antioxidants, vitamins, and extended shelf life compared to other fruits like strawberries and raspberries. As consumers increasingly prioritise health and well-being, the demand for ‘ultimate superfoods’ like blueberries is expected to continue to rise.